You don't always have to paying thousands, let alone tens of thousands of dollars for inhouse video streaming.
What’s more, the technologies needed to conduct actual real-time video streaming are now suddenly simple and affordable enough for virtually any organisation to seriously consider.
High-speed fixed and mobile broadband, myriad as-a-service cloud solutions and enterprise-grade security are all just a few clicks away and for minimal fees.
And of course today most people have high-definition video cameras built into their smart phones and other mobile devices, making the process of shooting - and uploading - footage pretty straightforward. In fact, some of us do it every day on social media.
You don’t need to have attended film school, for instance to shoot and stream say a simple product reveal, company meeting / event or executive interview for your organisation.
The main thing is to have clarity of vision: Know your audience and be clear about the message you want them to receive.
Naturally this will involve managing people; and by people we mean ‘adults’.
As they say in the movie business, never work with children or animals! But even grown-ups can be hard enough to film if they’ve had no prior experience.
Anyone – and that includes the top professionals – who has tried to shoot people talking, or been that person themselves, knows how difficult it can be to deliver the right message in a way that is seamless and engaging.
People trying to memorise pre-scripted notes invariably struggle once the camera is turned on; especially if they’re speaking directly to it.
Tele-prompters can help, especially if the person is nervous or inexperienced, and when the information is detailed and / or complex. Still, it takes a lot of experience – and natural talent – even for the top TV presenters and politicians to master them, which means the average worker typically needs more than a little hand-holding.
The best approach is to conduct a face-to-face interview with that person, where the interviewer sits off camera to the side. This takes place after a number of pre-prepared questions have been drafted and responses formulated according to what messages and information the organisation is hoping to convey. Video-streaming actual events such as company meetings or presentations is usually easier as the presenter will already be addressing a real audience.
Having subjects engaged in a conversation is especially important for creating an authentic delivery that truly engages an audience and encourages interaction, as opposed to just rattling off bullet points, which can come across as stiff, or worse still, boring.
It also makes it easier to create and capture more ‘candid’ and ‘light’ moments, including laughter, which can often make a video, get people talking about it and then sharing it.
Getting the optics right
Sometimes you can look at a corporate video and be immediately drawn to what you see, before you’ve heard anything. We’ve all had that experience on Facebook when we’ve clicked off ‘mute’ without necessarily knowing why.
It’s a testament to the increasingly powerful role visuals now play in our day-to-day communications.
Of course, it’s not always easy to create something visually compelling if you only a person talking on camera and some notes. But there are small things you can do.
- Use areas with natural light when and where possible
- Basic LED lights can compensate, and they are very affordable
- Don’t shoot subjects with too much going on in the background, unless it’s relevant to the message, such as agency staff working
- Don’t shoot subjects sitting in front of blank walls without something to offset them. Plants can be useful here; tall ones in the background and / or smaller plants to the left or right on a desk if that’s how a subject is being presented
- ‘Branded’ messages / collateral relevant to the content being delivered should also be considered
- Try to eliminate external noise where possible
- Have subjects hooked up with lapel mics, as opposed to requiring them to speak into a stand-alone microphone
Viostream, Australia’s leading provider of live streaming video solutions is ready to connect you with our team of expert consultants to discuss how video can help improve communications and drive success for your agency.