Here’s why you need a video content library

We’ve talked a lot recently about the power of live video streaming, for supporting important internal and external communications initiatives.

viostream-video liibrary archive

For the average business now using video technology, they already know that it can get the message across faster, more clearly and consistently while achieving markedly better rates of retention compared with text.

But in order to fully reap the benefits of video technology it’s important to start thinking about developing systems and processes for archiving video footage.

It’s rare that for every video call or live streaming event everyone who needs to attend is able to be online at the time, meaning quick and easy access to the footage after the event is critical and beneficial.

Also, as anyone who’s been charged with producing a compelling and engaging live event knows, having pre-existing footage (‘b-roll’ in TV talk) can make their jobs a lot easier, especially if the information is relevant to the current messaging being delivered. Music clips should also be stored nearby.

If you need convincing of the need to create a functioning library for your video content, think back to when you were just trying to manage a photo library of still images.

Some businesses will recall angst and regret at having not developed a proper system every time you tried to find that executive portrait, service / product or site photograph to accompany some important internal or external marketing and communications efforts.

Video is seeing stratospheric growth

The volumes of video content are growing exponentially across all industries and organisations as its superior capabilities for conveying information become more widely understood, and as it continues to become more affordable and easier to shoot and share.

In 2015, US networking equipment giant Cisco predicted that video would account for 70 percent of all internet traffic by 2020. In a more recent report they revised that number up to 82 percent, an increase that represented some 4.5 trillion YouTube clips!

Cisco estimates that video traffic in the US will equal 37 exabytes (EB) per month, that’s total traffic which includes sites like YouTube and BuzzFeed Video, alongside Video on Demand (VoD) services such as Netflix and Hulu. Although the figures pertain to the US, global video consumption is expected to follow the same.

Other key findings from the Cisco report included:

  • In 2021, it would take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month.
  • Live Internet video will account for 13 percent of Internet video traffic by 2021. Live video will grow 15-fold from 2016 to 2021.
  • The amount of VoD traffic in 2021 will be equivalent to 7.2 billion DVDs per month.

With these sorts of numbers it may be tempting to think of video more as a commodity than critical corporate assets capable of supporting better communications, messaging collaboration, productivity and innovation. But for organisations that have gone to the trouble of creating their own video content and live streaming events, by not storing their data in a way that makes it easy to access in the future, is essentially throwing opportunities – and money – away.

A platform upon which to centralise, store and archive video assets, may prevent wasteful duplication which can also undo any productivity / communications gains you might have reaped through time and energy invested to develop clear and consistent messaging. Having an efficient archive system for video can also help organisations keep better track of their messaging for compliance and dispute resolution purposes.

Thanks to powerful and evolving cloud services there’s less effort and cost required to create extensive, easily accessible and secure video libraries.

With video still in its early days of deployment across many businesses now is the time to start building asset management and archive systems to ensure the full benefits of their investments are realised through easy, anytime, anywhere and secure access to all video content.

Viostream has emerged as a major player within the Australian video communications market in Australia. Connect with us today and start a conversation about how to switch on the powerful benefits of live video streaming for your organisation.