TED Talks have set a new benchmark for making quality, impactful and enduring corporate videos. Fortunately, bringing this kind of powerful messaging into your organisation does not need to be a massive production effort or spend.
Here’s our top 3 tips for getting more bang from your corporate video buck.
- Capture everything!
The time, effort and money needed to set up a video shoot is the same whether you’re planning to film for five-minutes or two hours.
Consider capturing more than a single message and try to think outside the box about what and who else you might be able to shoot to create more footage for you to work with.
Remember, one of the hallmarks of TED Talks is that no one speaks for more than 18 minutes, which creates space and opportunities to create more interesting programs. Don’t worry or think too much about what you’re filming. Try to capture good volume and a variety of footage.
Also think about corporate or other events your organisation may be involved in and any opportunities to capture more interesting footage. Sometimes it’s the least obvious situations that can yield great results. Some organisations are capturing content simply from their mobile device on hand.
- Apply the ‘interview technique’
Even the smartest, most informed and naturally-poised people can struggle to come across in a fluid and flowing manner when they’re speaking to camera. If you’ve ever tried presenting yourself you know the best outcomes are when the presenter is comfortable and free to be themselves with the material.
But this is often easier said than done.
The ‘interview technique’ maximises your chances of a natural, convincing take. By introducing an interviewer (do you have an aspiring Leigh Sales or Karl Stefanovic on staff ?!) who is asking questions and facilitating flow, the video is much more likely to feel like a natural conversation.
This way you’re guaranteed to capture more authentic and therefore effective, usable and ‘reusable’ content.
- Skip ‘media training’
Of course media training has its uses. Especially when a subject is likely to be fielding tough questions on tough issues in real time, but when it comes to creating effective corporate video content via video, the best approach may be to go off script.
Sure, teleprompters can be helpful to give presenters key points, stats and facts. But consider having these as a guide, while letting the presenter deliver the message their way. The value of a video lies in the ability of a presenter to make a personal connection with the audience.
Talk to one of Viostream’s consultants today about how our cloud-based platform for live streaming can help your company realise the power of video to transform all of its communications.