Public sector agencies are today more alert to the importance of maintaining a high quality communications function that is well versed in best practice. Developing strategy, direction and action plans to keep pace with evolving technology continue to prove challenging.
For smaller agencies it may be difficult to find time outside of maintaining operations, while for large organisations, the scale and potential costs of change can be daunting. Even with the right conversations and plans for transforming communications the speed of technological change makes it hard to know how to move forward.
Video communication is commonplace in most people’s personal lives.
Understanding the range of video technology solutions available to support your communications objectives and also the most appropriate technology to engage at any time involves a significant depth of knowledge. Understanding business, technical, workflow and commercial requirements is key to achieving the best from a video solution strategy.
Video solutions deployed effectively in large organisations can truly transform business operations, especially for agencies tasked with ensuring trusted, concise and consistent messages for broadcast to large audiences, be they to staff or the public.
Of course, having the right technology is important. But how much do you already have and what do you really need to buy?
For organisations looking to develop a video strategy or update their current approach to video communications there are a number of considerations that will determine success. These include developing a content creation plan utilising available in-house or 3rd party resourcing, developing targeted content for multiple audiences and channels, management and governance of content, managing risk, reporting data and understanding your audience.
THE TOP 5 BEST-PRACTISES FOR PUBLIC SECTOR ORGANISATIONS CONSIDERING AN INVESTMENT IN LIVE VIDEO STREAMING
ASSESS EXISTING CAPABILITIES
Video content creation is now easier than ever and many people create video on a regular basis. There’s every chance your organisation may have staff with good video skills, this is especially true of the younger workforce. Understanding the capability, both formal and informal within an organisation is an important component to realising a video content strategy. Alongside specialist video equipment and skills there may be opportunity to leverage existing in-house technology such as video conferencing cameras or dedicated presentation rooms.
DEVELOP A VIDEO COMMUNICATIONS STRATEGY
The success of a video content strategy and content management solution will be determined through planning for achievable outcomes and measurable results. This will ensure you maximise a return on investment.
A good video streaming content strategy should also take account of the organisation’s core message and values.
What areas of your business depend most heavily on effective communications? Where are the weaknesses? What areas of the business could be improved by live streaming interactive events? What if any cultural and/or learning challenges are there that need to be addressed and how to tackle them?
Understanding how live video and real time viewer participation can differ dramatically from traditional on-demand content and how to use it effectively can have far reaching impacts to a business looking to deepen engagement across stakeholder audiences.
ASSESS SECURITY AND RISK
Risk management and content security are key considerations for any technology application. Implementing a video management solution is no exception. Consideration should be given to both technical and operational risk. Legal jurisdiction, web accessibility compliance, access to content at both viewer and admin level will determine the effectiveness of a given solution.
Operational risk is equally important and impact heavily if not managed well. Governance models around content publishing can be managed easily with the right tools. Reputational risk for both live events and on-demand content ensure an organisation is represented in the best light. Suggested content appearing via social media can both cause reputational damage and introduce the risk of scams and misinformation.
Additionally network and IT risk mitigation is key for large organisations.
UTILISE A VIDEO COMMUNICATIONS PLATFORM
A dedicated video communications platform is the foundation for developing and deploying your video strategy. A dedicated platform will provide a comprehensive suite of tools and capability to effectively manage your online video assets across the organisation.
A fully integrated video platform will support an enhanced feature set for on-demand content, live video streaming for events and include real time viewer interaction.
These capabilities will be supported by powerful data capture and analytics capability to support businesses in maximising the effectiveness of their content.
In addition to asset management, a platform will integrate with existing IT capability and may include components such as secure delivery to fixed and wireless networks, ‘as-a-service’ applications for storing and managing information in the cloud and secure content delivery to restrict access to content where needed.
DRAW ON EXPERTISE
Technical and operational support can make all the difference when looking to maximise the value of a video communications solution. The technology behind online video and content management can be complex. Presenting this to non-technical users is a skill that will assist organisations grow their video capability beyond technical staff to include communications teams and business users.
Finally, making sure a video platform can integrate well with existing IT infrastructure is critical and finding a technology partner to assist with enabling that will ensure your strategic objectives are met.
Viostream is Australia’s leading provider of practical yet powerful solutions for live video streaming, especially adapted to serve the communications needs of public service organisations. Connect today with one of our expert technology and business consultants and learn about what the technology can do for yours.