Video - it’s a word that sometimes triggers anxiety amongst IT managers and senior executives running large organisations.
Everyone knows something of its potential to grease the wheels of communications. But where to start? What is it going to cost? Can it really be as transformational as some companies claim?
These are not easy questions, but by following these simple steps you should find yourself in a better position to answer them.
IDENTIFY YOUR USERS AND YOUR AUDIENCE
Most agencies have large workforces, typically with a broad spectrum of duties and inter-dependencies oriented towards serving vastly larger numbers of stakeholders and constituents.
So think about the different people and groups of people within your organisation that need to be connected and informed of different things. There will be different people across different departments and with different levels of seniority that need to be factored in.
One of the great things about video is that it’s easy to shoot and share. But this can be a curse too if information reaches individuals or groups it wasn’t intended for. But by following a simple check-list of dos and don’ts you should be able to easily address these issues.
WHAT EVENTS AND INFORMATION ARE YOU WANTING PEOPLE TO ENGAGE WITH?
In other words, what are the different applications for video in your organisation?
Examples might include any of the following:
- Internal communications
- Executive announcements
- Training and education
- Systems of record
- Marketing outreach
- Public announcements
- Field case video capture
- Emergency messaging
No matter what your organisation is trying to do and / or convey, choosing video streaming may have a vastly greater impact than other communication platforms, and maybe greater again as a live stream. It’s important to identify what type of communications you are looking at, and what's the most impactful method of distribution of that message. In addition, think about what viewing platform will best reach the intended audience.
CONDUCT AN AUDIT OF EXISTING TECHNOLOGIES, CAPABILITIES AND RESOURCES
These days most people in their personal lives carry their own powerful inbuilt video cameras capable of capturing virtually anything. This and the increased speed of mobile and wi-fi networks mean quality content can be shot and transmitted from virtually anywhere too.
So before spending on video or network equipment, there’s a strong likelihood that your organisation can start developing or implementing a simple video strategy now.
Consider an assessment of your internal capabilities. Some people are better than others at shooting video, while some are better behind the camera than in front of it. Work out which resources you have on hand already. In addition, consider other existing tech resources that may currently be in play in your environment - for example, what devices are already video enabled? Mobiles, laptops, and web conferencing equipment. Further, understanding what the ideal future state is for video communications across areas such as; reporting and analytics, management of assets, audience interactivity and publishing destinations, can strongly factor into guiding you along a pathway.
It’s now a well-worn cliché that social media has set a new bar for communications between organisations/agencies and their customers. And video for its part has played a key role in this transformation.
Each year researchers and the top technology firms report big increases in the proportion of people consuming information in video form. Either via their social interactions or between organisations and their customers.
Not only does it make sense to use social platforms to communicate, by doing so in video form means a greater likelihood of being listened to. There have also been several studies showing that audiences retain far more information delivered via video, compared with just text communication.
CREATE A CONTENT LIBRARY
Regardless of where you are on your video journey, it’s important to have a central repository or ‘library’ where you can easily manage your existing video assets as well as catering to the growing needs of content you develop in the future. This is important for getting the most out of your video streaming investment.
The ability to have large numbers of people tune in to what is essentially a ‘broadcast’ event, is very powerful. But it’s as important to have processes for people who may have missed a video stream, or who wish to refer back, to be able to do so simply and quickly, regardless of where they are and on what device, (video-on-demand).
Having a centralised place of record where assets can be managed and distributed from means that your video content can be used and reused as required, much more efficiently.
Viostream is Australia’s leading provider of a practical yet powerful solution for video streaming, as well as live event delivery services that are especially adapted to serve the communications needs of public service and commercial organisations. Connect today with one of our expert technology and business consultants and learn about what the technology can do for yours.